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Showing posts from March, 2020

Week 12 ETHICS & SUSTAINABILITY p.6

Discussion on Lecture (Documentary video) Objectified, by Gary Hustwit (2009) Objects 'speak'. This is because by just looking at an object, we already make many assumptions about it. Therefore its visual speaks. Industrial design often has a main goal of producing for mass production. Everything evolving around a person's life has been designed, even like most common household items like Post-it notes. These items have been thought about at some point by designers. Likewise, these items also design a person's lifestyle. "Every object tells a story, if you know how to read it."   - Henry Ford Designers put a lot of consideration and thoughts into the design of an object no matter how insignificant it might seem. For example, the Japanese toothpick which has a breakable tail to let the toothpick rest on whilst it's not in use. Although a toothpick sounds simple, the idea that it has something to rest on to prevent contamination and enables...

Week 11 ETHICS & SUSTAINABILITY p.5

This chapter takes the fragmented but continuous example of the government trying to get more people out of cars and walking as an example, towards a feasible and sustainable development, only when the "socialization" of behaviour change occurs, that is, when the behaviour is expected This happens only when social normalization becomes a habitual behaviour and minimizes or eliminates any structural and behavioural obstacles to this expected change.[1] we also consume: we buy newspapers and books, we go to university and do 5 courses and degrees, we produce and read the information on websites, through computers and other devices, and use up many services associated with expanding our knowledge or understanding each other and the world (McCracken, 2008). But consumerism is always bad, hardly increasing our well-being, and it is catastrophic for the planet. , Even to layout the gaps in life and issue a social statement about yourself. Consumption is often driven by the desi...

Week 10 ETHICS & SUSTAINABILITY p.4

This article believes that the widespread dissemination and use of mobile phones is a sign of the transition to a new "personal communication society". Several key areas of social transformation have proved this, including the symbolic significance of technology, new forms of coordination and social networks, public Personalization of space. The era of personal communication technology, taking the widespread adoption and use of mobile phones as an example was the nuance and addition of the network society in the 1990s. Personal communication technologies differ from other network technologies (such as computers) in that they are usually worn on the body, are highly personalized, and are regarded as an extension of the self. The proliferation of mobile phones and other wearable media has challenged the traditional concept of the relationship between communication technology and the human body. A mobile phone can be worn on the body, so it is different from most other interac...

Week 9 ETHICS & SUSTAINABILITY p.3

Cultural Values & Cognitive Frames in Environmental Communications Lectures The central of our sense as well as the concept of ourselves are constructed by human identity and human influences . Our cultural values and the way we express them through communication frames contribute to how we understand ourselves and our behaviours  in relation to others and many environmental contexts. Desire and individualism go together inside ourself. When we want to express that by narrating, or re telling them to others, it will create the identity of yourself. Therefore, we can say human identity is a narrative construction. Our knowledge, thinking and talking makes use of frames and frames form the systems of relations. The significant thing here is many frame-circuits directly connect with the emotional regions of our brain. The fact is you cannot think rationally without emotions. If there is no emotion and you have to face something, you cannot make rational decision to choose th...

Week 8 ETHICS & SUSTAINABILITY p.2

Reading GLOBALISATION AND CROSS CULTURAL PRODUCT DESIGN INTERNATIONAL DESIGN CONFERENCE Keywords: globalization, cross-culture design, cultural dimensions Cross-Cultural Product Design is becoming more necessary, typically in globalization time. It reflected ethnic-cultural variation in different functionality, different ways people use them. Moreover, the amount of cultural diversity reflect the differences between products and product forms. However, there are many conflicting of ethnic-cultural variation with the uniformity principle of mass-production. Therefore, we care about the impact of cultural dimensions on the experience and interaction between people and products. From there, product designers are facing to various issues. They often must develop a product which will be used in one culture (context) to another cultural environment. It creates a question is "‘global’ or ‘local’ featured design of products". Therefore, these things has become significant for des...

Week 7 ETHICS & SUSTAINABILITY

Reading Ethics in Design Why we need ethics of design Reason 1: bad industrial design can cause fatality and pose danger to people. Reason 2: corporate and businesses use designers as a way to make money and stimulate consumption, often disregarding of cultural values. Reason 3: the way urban design is built does not match with the desired experience. The choices made in urban design is still very poor in a technology-driven society.[1] All three reasons suggest importance of considering the subjective views of the individuals more than just for organisations to make profits. That design helps to build an image which connects the artificial with the natural world. The ethics we need: Fights against capitulation of human interests compared to the market. Against the greed of global capitalism. Prevents economic errancy and to withstand negative impacts from negative globalisation. Does not just take what is given but fights against negative actions. Ethics will help to form a belief tha...

Week 6 CULTURE & SOCIETY p.2

Reading Design As Research : Positions, Arguments, Perspectives 'PROJECT-GROUNDED RESPONSES: DESIGN / RESEARCH Through practice-based research allows for the emergence of new modes leading to the establishment of innovative design processes and methodologies in solving issues of material thinking and production. It is significant to contribute to the knowledge, it requires us to work through several concepts that are intricate to knowledge and knowing, for example ‘context’ and the aim to fill gaps as a way of making a contribution.[1] Design is neither a service nor a production site of marketable products. The relationship between theoretical knowledge and action in professional practice as a ‘process of reflection-in-action’ where thinking and doing are closely interlinked.[2] 1. Blaming scientific rationality for the serious divorce between science and research on the one hand side and practice on the other, he describes the relationship between theoretical knowledge an...

Week 5 CULTURE AND SOCIETY

CULTURE AND SOCIETY Key words: Semiotics, sign, meaning, iconic, indexical, symbolica, denotation, connotation, context, criticism,... Reading Semiotics: The meaning of what we see This week reading leads us to semiotics to understand the meaning of signs and what semiotics theory offers. It is a method of analysing how the meaning of visual and other information is constructed.[1] Semiotics conveys the meaning as signs. They contains various types of signs as analysing of photos, films, paintings, novels, poems, or building, public space, social phenomena, and even shoelace or sounds, not just imagery or language,... Everything can in principle be a sign. "Sign"here has to be perceivable and it must represent something that is not present.[2] It is necessary to pay attention to codes and conventions to know what the meaning of the signs. We also try to understand that sign in a particular context and pointer. Because the very similar photos can be depicted in differe...

Week 4 Introduction to rhetoric in communication design

This week's reading discusses rhetorics is the art of persuasion. The persuasiveness of images, and of the devices that are used to persuade the audience. Reading Visual language: perspectives for both makers and users. Classical rhetoric: Rhetoric is the art of persuasion. There are classical rhetoric and modern persuasion. For classical rhetoric, the speaker or rhetoric attempts to persuade the audience to adapt to a particular point of view. This is usually verbal. It received extensive education in the 17th and 18th centuries. The Roman politician Cicero proposed five steps to effectively persuade the public which are lnventio, Dispositio, Elocutio, Actio and Memoria. Classical advisers did point out the importance of the use of visual language and the use of metaphors, and emphasized the power of speech. Ouintilian, who recommended evidentia as a stylistic technique: make as much use as possible of illustration, so that the listener will easily be able to visualize wha...

Week 3 Design thinking and process - part 2 - Design Thinking

This week's reading discusses possible definitions for 'design thinking'. However it could not finalise one meaning for it because 'design thinking' is different for people in different professions, who also design. Reading: Rethinking Design Thinking: Part I Christopher Alexander suggests design thinking as the application of tangible objects and practical and traditional skills and methods to produce a final physical product (tangible and intangible). This product could be for fashion, furniture, buildings, and more. Herbert Simon considers design thinking more so as using knowledge and abductive reasoning to come up with possible solutions to ill-defined problems. This methodology applies to various occupations such as management and engineering, where the professionals have to solve relative problems based on their knowledge, and seeking different possible ways to manage the problem. He sees design thinking as having the mindset to generate a 'desired ...

Week 2 Design thinking and process - part 1 - Design Process

This week's topic talks about "design thinking" and "process". Key words: Personal creativity, creative energy, curiosity and interest, routine, thinking Reading Enhancing personal creativity People who are students or young practitioners get knowledge are eroded and creativity increasingly rare if they learn subjects in every areas which are ruled by grim determinism without freedom and adventures. Therefore, the only way to increase the creativity to young people or the next generation is transmit the excitement to all of them who will become artists, scientists, thinkers, doers, and more. [1] This is because studying knowledge at school without experiences and practicing will make study become abstract, hard to understand and hard to access. Therefore, it will always be knowledge in the book. More outside activities which require children to think, speak, have own opinion, find out the solutions,...will make the knowledge close to their life. That wil...

Week 1 What is a designer?

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This week starts off with the discussion of what a designer is and what designers do. Notes from reading: The nature and nurture of design ability Keywords: design ability, design intuition, abductive reasoning, design for business According to Cross, 'Design Ability' is " comprising resolving ill-defined problems, adopting solution-focussed cognitive strategies, employing abductive or appositional thinking and using non-verbal modelling media. " [1] This means design ability is the skill to use research to solve a problem with well-designed solutions that exceed verbal communication, and may rely on visual media. good design actually resolves conflicts without compromise. Design plays an important role in contributing to business performance and economic growth. Good design doesn’t equals to good business, but it does indicate that successful firms treat design as an important element of business strategy. The Design Innovation Group conducted a survey whi...